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Showing posts from September, 2024

Use risk to sell and coach

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Working with growing SMEs will make you aware of how fragile some businesses are.  Of course, businesses of any size can be caught out by unpredictable events but small businesses are often hit by things that were entirely predictable - and the consequences can be fatal. In the corporate world they have formal risk management processes and reviews.  Smaller businesses don’t run to those but a simple checklist approach can be applied on a regular basis.  This won’t in itself remove risks but it will bring them to the attention of your client who can decide what action to take, if any, to remove or mitigate the risk. This approach is also a great way to demonstrate value both before and after you have signed a client up. Explain to your proospect or client that risk in a small business can be considered in six areas:  Revenue, profit, cash, people, reputation and regulation. Revenue risks include over-reliance on a single customer and limited track record in bringing in new business. Pro