You can't always get what you want

What do your business coaching clients want?  Is it the same as what they need?  If not, which of these things should you give them?

The pure coaching answer is, I suppose, that the client must control the coaching process and so you try to help them achieve what they want, without imposing your own opinion.  By definition, the coach requires great coaching skills and zero knowledge of business to provide this.

Some coaches will ask questions that provide the client with insight into their wants and helps them towards more productive thinking - less pure but perhaps more useful to the client.  This still requires great coachig technique but also the business experience to tell the difference between sensible business practice and wishful thinking.

Other coaches, and I include myself among them, focus on providing practical business advice and tools, so we market to and sign up only clients that have this need and will embrace this solution.  Of course, effective coaching is still required to help the client change and achieve their desired outcomes but the essence of the proposition is simple, practical business solutions.

If you are at that end of the business coachig spectrum, or you want to move more towards it, this website has a huge and affordable range of business coaching tools, frameworks and marketing materials to help you.



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