Helping your clients manage in difficult times

Running a business in difficult economic times is tough.  Your clients are going to want answers - here are some things you might talk to them about...

Suggest that they develop a budget and cash flow forecast that shows how they get through the next 12 months – in particular, making some conservative assumptions, do they have enough cash at the start to execute the plan, pay themselves, pay the bills and grow without ever running out?

Next is a clear marketing plan. Your client knows that people buy what they sell but you need to make sure they invest enough and take an organised and active approach to marketing in order to achieve the plan.

Finally, their sales process. Many small businesses can be lackadaisical when it comes to manning the phone, turning proposals around quickly, following them up and so on. Getting your clients to follow a consistent, managed and speedy sales process will ensure that nothing escapes.

By the way, effective marketing and sales require a CRM. There is no excuse for even the smallest business not to have one today – they are cheap and easy to use.  Help your clients understand the benefits, choose a system and start to use it

You can get more tools and advice for helping your business coaching clients here.

Adapted from an original post on my website www.nickbettes.co.uk

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